Feed your mind

Your next hamburger and fries may well be served up against the backdrop of an award-winning poster campaign from University of Teesside students David Whaite and Lee Hallam.

The “Feed your mind” competition, organised by Cleveland Arts and McDonald’s, was set up in response to the You Don’t Look Like a Reader project which was created as part of the National Year of Reading.

David and Lee are second year students on the University of Teesside’s BA (Hons) Graphic Design course and both are delighted to have their design chosen. David, 20, from Marsden Close, Ingleby Barwick will have his posters on display at the A66 McDonald’s restaurant. Lee, 21, is originally from Loughborough and his work will be exhibited in a new McDonald’s restaurant in the North East.

Judith Winter, Public Arts Officer with Cleveland Arts said:

“McDonald’s approached us to source a sophisticated style for the posters to appeal across all age ranges and backgrounds. I’m pleased the collaboration between us all has produced such high quality work.”

Amanda Pierce, Regional Communications Officer for McDonald’s said:

“This is our first project with Cleveland Arts and the University of Teesside and we’re really impressed with the talent and standard of the work produced. We originally planned to pick just one winner but were overwhelmed with the presentations.”

TVA is a participatory arts organisation, based in Middlesbrough and working across the Tees Valley, helping people change and improve their lives by taking part in the arts. TVA is a small organisation which makes a big impact in imaginative and unexpected ways.